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Jungle-fever: behind the scenes designing the new collection


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This season we really want to push the brand and designs to a new level. Our first collection was bolder and brighter than anything else available, which made us both excited and scared to take it to launch. As with most things, reality plays out much better than your imagination predicts and we have received an amazing response from all of you, so thank you. This reaction has spurred us on to create a collection that is truly unique and unlike anything you will have seen before.


You may have gathered from the brand and the imagery we use, that we love to travel. We take inspiration from all over the world: colour, landscapes and cultures and bring them to the design studio to create artwork that is vibrant, energetic and full of life. This season we have celebrated this more than ever before with bold photography and kaleidoscopic patterns that you won’t be able to take your eyes off.


Jungle-fever


Exploring the world has allowed us to take on new perspectives and to draw comparisons between very different environments and habitats that we all live and thrive within. We wanted to visualise this by creating a collection that allows you to explore new perspectives and celebrates our chosen theme - the ‘jungle’. We have explored deep, natural jungles as well as the loud, concrete ‘jungle’ of the cities and found ourselves in awe of each. We love the movement, colour and energy that flow through each of these environments and wanted to bring them directly to the studio / gym where they can inspire and energise you in your training and practice.


The theme




Our starting point was to create moodboards of images, inspiration and ideas and explore how all the colours we imagined could fit together to create a collection. Then we took our chosen colour palette and began exploring images that we felt best represented the jungle theme, whilst also offering a different perspective of the subject. Ensuring that these images were diverse enough to enhance both meditative practice as well as HIIT in the gym was no easy task; we really pushed ourselves to create spaces that can cultivate calm as well as inspire and energise you to push yourself further, and we are are more than excited to share the results with you.




Thankfully we don’t have to wait any longer as we have reached launch day! A little warning though - we have limited stock numbers so pre-order as soon as possible to avoid disappointment. Your mat will arrive just in time to start 2018 with a bang!


Share your stories and experience with us on social media using the hashtag #formyourworld. We hope you enjoy the collection as much as we have enjoyed creating it for you.



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