About Us
Form takes a 360° approach to health, fitness and sustainability. We love the planet and we want to make sure that we protect it’s future.
Our mission is two-fold, helping you and helping the planet.
One
To improve the health of our customers and the health of our planet, through designing beautiful, sustainable, high-performance fitness products
Two
To inspire and lead a movement within the fitness industry, where sustainable design becomes the standard, not the exception.
About Form
Form is a Climate Neutral certified fitness brand and online retailer based in England. With customers in countries around the world, Form has sparked a global movement within the health and fitness industry, to make sustainable thinking the standard, not the exception.
Form was founded in 2016, with the aim of creating stunning, high-performance fitness products that do good for the environment.
Form is underpinned by 3 key principles:
Design.
Beautiful designs to inspire you and the Form Grid to help alignment and consistency
Sustainability.
Reduce your carbon-footprint - all of our products are Climate Neutral.
Performance.
3 layers and a grippy surface engineered to provide the platform for your best workout
"The greatest threat to our planet is the belief that someone else will save it"
-Robert Swan
Sustainable Fitness
We’re so glad you care about the environment enough to look in detail at the companies you buy from.
We believe it is our duty to question every single item we buy: what is it made from? What happens to it at the end of life? How much net carbon will this release into the atmosphere?
So, to answer those questions…
Climate Neutral fitness
Form is a Climate Neutral certified fitness company, our aim is to offset and reduce our carbon emissions. We do this in a number of ways:
Our Climate Neutral Certification
First we calculated our carbon emissions:
We used Climate Neutral’s methodology which calculates total carbon emissions based on COGS (cost of goods sold) - a measurement of how much our mats cost us to produce
We also independently calculated our carbon emissions to ensure we offset more than enough. To do this we used the embodied energy of the material used in our mats (the amount of energy consumed by extracting, processing and transporting the material) + carbon emitted by transport from our factory in Asia to our warehouse in England (we ship by sea to reduce transport emissions) + carbon emitted by transportation from our warehouse to our customers
The figures from both methods are similar; we then offset this through Climate Neutral’s offset programme, receiving verified carbon credits (meaning it actually works!). This year, Climate Neutral offsets through 3 main projects:
Grouped Small Hydro, China (21%) - providing clean energy for China’s remote mountain communities.
Forestry Conservation, Zimbabwe (54%) - working to maintain carbon sinks by keeping forests standing while providing alternative sources of income and protecting vulnerable species in Northern Zimbabwe.
Sustainable Waste Management, India (25%) - producing energy from poultry litter and discarded rice husks.
Additional offsets
We also invest a proportion of our revenue with Carbon Footprint through their verified Global Portfolio which invests in renewable energy projects in developing countries around the world
Recycled materials
Our mats are made from 100% human-friendly, recycled materials:
The base of all our mats are made from recycled natural tree rubber
The grippy top is made from recycled plastic bottles (Pro & Travel mats) or biodegradable PU (Onyx mats)
Many mats on the market today are made from PVC or other toxic materials, meaning you may be harming your health rather than improving it when you workout!
Our mats are free from silicone, toxic glue and phthalates so you can get your sweat on in peace
Recyclable or biodegradable
We hate landfill! We don’t believe anything we buy today should be designed in a way meaning it cannot be easily recycled or biodegraded at the end of life.
We design all our mats to be durable last many years (no planned obsolescence here), when it does eventually come to the end of your mats life:
The rubber base of the Pro collection can be recycled
Onyx mat can be biodegraded - in normal soil conditions, our Onyx mats completely disappear within 2 to 5 years
Packaging
We hate plastic packaging. Why should something that is used just once, last forever? Plastic packaging, no thank you!
We worked hard to ensure there is zero plastic used in our packaging, it wasn’t easy! Plastic is still the standard option for most companies due to its low cost and durability
Our mats come in recyclable cardboard boxes sealed with biodegradable tape. Inside the box, you’ll find your mat wrapped in paper label - when you’re done ripping it open, you can put the whole lot in the recycling bin or compost!
Follow our journey.
Got a question for us?
To get in touch with us email us at hello@theform.co.uk or fill in the form.
Drop us a message and one of the team will get right back to you.
For press enquires, please visit our Press Page