This week has been a very exciting week in the Form office, with the launch of our brand new logo as well as 2 new mat designs.
We have been busy creating a logo for Form for the past few months, trying to find a symbol that can perfectly capture Form, our brand, our ethos and our personality. Needless to say, it hasn't been an easy task!
At Form we celebrate the world and the environment, along with themes of exploration, strength and adventure. We began to look at mountains, which we feel perfectly tie together these ideas. We spent a long time with this symbol, trying out different shapes, styles and colours, to find a combination that we loved.
We wound up with 2 concepts (below) and asked people for their feedback, the opinions were split almost exactly 50/50 while neither option completely captured where we want to take the brand...
So, we went back to the drawing board, to create something that we truly loved and that resonated with the brand.
We eventually came up with something that simply captures everything we wanted it to, the Orb.
With reference to space, earth and planets, we created something that we feel beautifully encapsulates Form and our values. We love the reference to our first product, the round yoga mat as well as the line to reiterate the Form grid, balance and alignment.
As fans of anything sci-fi, we absolutely love playing with this logo in different creative contexts...
We are so excited to officially launch this logo on social media this week and we hope you love it as much as we do.
Let us know what you think...!